The bandwagon effect- this advertisement tries to get you to want the product because everyone else wants it.
Glittering Generalities-
Emotional Appeal-
Plain Folks Appeal-
Scientific Appeal-
Monday, March 11, 2013
Advertising Techniques
Testimonials- the people in the advertisement are celebrities or experts on the product.
The bandwagon effect- this advertisement tries to get you to want the product because everyone else wants it.
Glittering Generalities-
Emotional Appeal-
Plain Folks Appeal-
Scientific Appeal-
The bandwagon effect- this advertisement tries to get you to want the product because everyone else wants it.
Glittering Generalities-
Emotional Appeal-
Plain Folks Appeal-
Scientific Appeal-
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