Advertising Techniques

Testimonials- the people in the advertisement are celebrities or experts on the product.

 
The bandwagon effect- this advertisement tries to get you to want the product because everyone else wants it.
 

Glittering Generalities-




Emotional Appeal-


Plain Folks Appeal-



Scientific Appeal-
 
 

Text Design

Proximity-nearness or closeness in a series.

Repetition-something made by or resulting from repeating.

Hierarchy-any system of persons or things ranked one above another

Contrast-the relative difference between light and dark areas of a print or negative.

Serif-a smaller line used to finish off a main stroke of a letter, as at the top and bottom of M.

Sans Serif-a style of mono-tonal type without serif.

1. What are some different font names?

 

AMAZE

ARIAL

ARIAL BLACK

BALTHAZAR

BANKGOTHIC LT BT

BART

BIMINI

COMIC SANS MS

2. What is the difference between Serif and Sans Serif and when are they typically used?

 Serifs are the small lines tailing from the edges of letters and symbols.San serif or simply sans typeface is one that does not have the small projecting features.

3. How can you create a design with text?

 

Step 1 : Creating and Tweaking the Text

 

Step 2 : Creating the Document and Bringing the Text

 

Step 3 : Line Work and Creating Pieces.

 

Step 4 : Adding More Details and Colors

4. Find an example of text used as a design or pattern and post it. Explain how/why it acts as a design rather than just text.

 

The picture has colors with patterns.